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Case Study
Defero

Defero

A secure service for the formation and analysis of the users financial report.

Defero logo
Defero logo

About

Industry: Fintech

Location: Norway

Defero is a secure SaaS platform for the formation and analysis of the users financial report. Defero provides an opportunity to fulfill periodic monitoring, to obtain a statistical and objective assessment of their financial activities, as well as to view its dynamics over a certain period.

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Technologies

php 7.2
postgres
laravel 5.7
redis 5
vue 2.5+
scss
php 7.2
postgres
laravel 5.7
redis 5
vue 2.5+
scss
digitalocean
forge
gitlab
digitalocean
forge
gitlab
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basic tasks

01 Create a service that allows users to receive a financial activity report on a monthly basis, based on a statistical and objective assessment.
02 Allow users to view their own Score and its dynamics during the selected period, and see their income and expense statistics.
03 Create a two-step registration system.
04 Create a Defero Points (DP) Accumulation System, where users can use site partner offers.
05 Develop a system of levels (gamification), which will depend on different user actions.
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Functional features

01

The ability to receive financial activity report.

02

A monthly update report based on statistical and objective assessment.

03

Possibility for users after registering in the system to see their own Score, as well as the average Score in their place of residence and in Norway in general.

04

The ability to view the dynamics of your Score during the selected period, as well as see your income and expense statistics.

05

Secure two-step registration: users confirm their identity through authorization in the bankID system, after which they add their phone number and password in the system.

06

The opportunity for users to accumulate Defero Points (DP) and use them for using various offers of site partners.

07

The system of levels (gamification) of users which depends on various actions that they do on the site (for example, fill in all the fields, invite friends, follow the listed links).

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Results

We have successfully completed the tasks set before us, and in the end we’ve got a full-fledged multi-functional application with the functionality listed above. In addition, there is a function of partner coupons and a personal cabinet. There is also a page where users get an explanation of what their Score means and how to raise it. Not only users can register, but also site partners who can create the above offers and coupons.

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Business Value

01 After the product launch, the number of new users was 6.74K in July 2019. In just 2 months after launch in early May 2019, the growth was 1135% or + 6.05K users.
02 The number of active users in July 2019 was 1.6 K, having increased by 90.69% in June alone.
03 The number of referrals that participate in the affiliate program was 197. The growth for 2 months after the launch was 1925%.
04 The average user time on the site was 18 minutes, and increased after launch by 5.88%.

See you soon!