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Case Study
Aristocrat Kids

Aristocrat Kids

Real case about a fairy tale online store. How we created a software thanks to which the number of client's customers increased by 55%.

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About

Aristocrat Kids is a company based in Riga, Latvia, that creates an exclusive child’s clothing. With their fashion every kid may play a role of a fairytale character and this is what makes them unique. Aristocrat Kids has a wide targeting in Europe, Asia, Middle East, USA, and other countries.

This project has the heart and soul of the whole team because they’ve been with us since 2016! All this time was spent not only on unique custom software creation but also on a great journey to their business evolution and success.

How did all that affect the software we developed? When the Aristocrat Kids’ story began and how are they doing today?

Check it out in our case!

Technologies

symfony
hammer.js
jquery
reveal.js
slick
symfony
hammer.js
jquery
reveal.js
slick

client’s requirements

Even the most ambitious goal of all can’t be achieved without implementation of the most standard, and yet important features. So here it goes: the client’s requirements.

  • Create an opportunity to view product catalogs on the website;
  • create delivery options and a possibility to choose one;
  • provide payment system update;
  • implement a navigation menu with drop-down levels;
  • implement the "About Us" block;
  • provide software updates to ensure the correct work in the latest versions of popular browsers.
a royal tale gladiator $490.00
antoinette ballerinas $425.00
a royal tale gladiator $490.00
a royal tale gladiator $490.00

basic tasks

All of the tasks were interesting and each one made its impact on the overall results. We grew along with Aristocrat Kids, and we are proud to see how it all turned out.

Create an opportunity to view product catalogs on the website;

Create a product catalog;

Create a functionality for making an order;

Create a possibility to make payments within an app;

Implement content management through the admin-panel;

Integrate data about balances and prices from the accounting system into the admin-panel.

Serhiy Verzhbytskyi

Chief Technology Officer CTO

We were challenged to develop a software that could convey the atmosphere and emphasize the beauty and sophistication of the client's product, while at the same time being simple and convenient for customers. All in all, we created a modern and fully responsive e-store.

challenge

Combine user-friendly design and brand's aristocracy

The real challenge for us was to combine the unique customer's requirements with a technical solution. Our clients had a detailed approach to each step in the project development, so we had to create a solution that would fully convey the essence of their idea.

Probably the most difficult thing was to express the aristocracy of the brand in design without violating the general rules of UX-building. Online stores should have been wide-functional, but the brand's reputation, their charisma, was in the first place. We used only subtle, soft shades in design and avoided "basic" solutions. Thanks to this, the design doesn't distract the user from the product, focusing all their attention on the clothing line. In addition, our customers have been very careful when it came to visuals and photos; each shooting was different from another, and, of course, very different from the way of usual stores doing. Each collection is unique, has its own history and location, more so, its own identity.

From the very first minutes of working with Aristocrat Kids, we realized that this project and this business overall hasn't been "usual" not ever. It wasn't just a store, it was a brand with its own character, and our main goal was to transfer this character to life through quality UX.

Mira

DESIGNER

My duty, as a designer, was to express the unique feeling, vibe that the user would feel from each clothing line. And what I did in the end was exactly what I wanted to deliver.

project team

Alexander

Project manager/ business analyst

Mira

Designer

Dmytro

Team lead

Artem

Developer

Maria

QA

Alexander

Project manager/ business analyst

Mira

Designer

Dmytro

Team lead

Artem

Developer

Maria

QA

project workflow

But the most interesting thing is, without a doubt, the development magic. So let's talk about it in more detail!

Stage 1. Discovery

  • We studied client's requirements and the ways to fulfill them;
  • Searched for a quality solution to integrate and adapt new technologies in the system;
  • Created the terms of reference and work plan (first part);
  • Approved the work plan.

Alexander

PM/BA

It was nice to work with people who know their target audience. Our clients carefully studied the TOR and SRS, and knew exactly what they wanted from the technical solution. That's why UX, design, and development of the software were based on research of the latest market trends and target audience.

Stage 2. Design & Prototyping

  • We have developed a prototype with modern and user-friendly design;
  • Developed site pages prototypes;
  • Developed system requirements specifications (the second part) and work plan;
  • Approved SRS and work plan (the second part);
  • Started work on the site design.

Mira

Designer

We had plenty of options to present each clothing line individually but later we decided that we needed to unify everything. I felt responsible for my work, and I'm very happy that I was able to deliver what our customers were looking for!

Stage 3. Development

  • We made a layout of the software product, created software architecture;
  • Created the code itself;
  • Tested the product;
  • Completed the work and presented the finished product to the customer;
  • Checked the finished product for compliance with all requirements and specifications.

Dmytro

Team Lead

Of course, it was the longest stage. The most important thing I would like to note is the team commitment and our understanding of the clients' project. We created something unusual for its time, which continues to surprise and excite people who buy through Aristocrat Kids even today. For example, the solution on a non-standard, horizontal site menu, which was unique back in the days and remains interesting today. In general, both we and our customers are really satisfied with the final product and its quality.

Stage 4. Evolution

This is a current stage of this project’s development. The changes we made on the evolution stage are rather small but still significant. For example, Stripe payment system integration that helped to make a software much quicker and better operating.

Alexander

PM/BA

From the list of tasks that we had recently, perhaps the brightest thing was the integration of the current version of Stripe payment system. Upgrading the project with this much of a background is a very important task. The project uses PayumBundle, which processes payments on the software. The Stripe payment service that is integrated into it had to be updated. But PayumBundle supported Stripe integration up to version 4, and we had to implement v.7, so we eliminated all conflicts between components manually.

Stage 1. Discovery

  • this is when we learn all the details about your project through an IT-consultation
  • we conduct first approximate estimate of the project after market studies, industry, and your business analysis
  • we analyze your business needs, goals, pain points, and risks and create a detailed plan for further work
  • we make a feasibility study of your idea

Stage 2.Design and Prototyping

  • at this stage we determine all must-have features for the project
  • we estimate the costs of the development process, approve it with you, and then proceed
  • based on your requirements, we create a fitting prototype
  • we create a prototype that is legally your property and can be developed into a full-fledged IT-product

Stage 3. Development

  • before the development itself begins, we create the app’s architecture, which can be upscaled and evolved in the future
  • we work on UI|UX design to create software with maximum usability
  • we create the code itself using the most suitable technologies
  • our QA-engineers test the software on each round of development

Stage 4. Evolution

  • our business analyst creates a presentation on all capabilities of your software product
  • we provide different types of maintenance suited for different goals: malfunctions correction and prevention, software improvement, and others
  • if any errors occur, we’ll fix them as soon as possible and at our expense
  • we take your analytical materials into account if you have it

Functionality

We don’t want to seem nerdy or whatever but we are still fans of our work. So here it goes. The technical capabilities of this project that we tried to keep as simple as possible.

A fully functional menu allows the operator/manager of the store to create necessary menu items or categories of goods with multilevel hierarchy, as well as to make corrections to already existing items and categories.

The multifunctional module of work with orders allows the store manager to: sort orders by a selected criteria and inchronological order; track the status and customer payments in real time, view the customer profile with the entire history of their orders.

A new order notification module is alsoavailable to reduce response time and improve customer service.

The "Product Slider" module offers products of the "YOU MAY ALSO LIKE" category. Block automatically selects goods based on the history of views and orders of the user, as well as added products to the wishlist. This block is displayed on the main page and on product cards.

Results

We are happy to be a part of the fairytale that Aristocrat Kids writes. With our software they have the opportunity to continually improve, evolve, and scale their business. We are always in touch, and ready to implement customer's new requirements to allow their business to remain relevant in the market. And to think about that we have done it since 2016 with success!

Linda Dzirne

THE ARISTOCRAT KIDS REPRESENTATIVE

I’m really happy to work with MassMedia Group. You not only did your job, but you also gave us options for solutions, and explained things to us patiently. The extra effort you put into this really made a big difference for our company. At last clients can buy items in our online shop easily. Thank you!

Business Value

We are happy to be a part of the fairytale that Aristocrat Kids writes. With our software they have the opportunity to continually improve, evolve, and scale their business. We are always in touch, and ready to implement customer's new requirements to allow their business to remain relevant in the market. And to think about that we have done it since 2016 with success!

In Asia, UK, the U.S. and Russia brand recognition has increased by 41%. These are the main market segments our clients are targeted on. Also, the indicators have increased in Europe by 16%.

With the software, the number of clients has increased by 55% and continues to grow, which is 12% higher than expected results.

The software has fully paid off and began to make a profit just 2.5 months after the launch.

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